![](https://s3images.coroflot.com/user_files/individual_files/48184_gJCbpwUYv7nPL3YeHXUy0Zc7N.jpg)
TARGET SHOPPING BAG
2006, NYC
Target for Cooper-Hewitt Museum
12"x9" closed | 12"x17"open (aprox)
Digital print on cotton canvas, plastic zipper.
This bag was comissioned by The Conduit Group as one of the candidates to be chosen by Target as the "gift-bag" for the 2006 National Design Awards given by the Cooper-
Hewitt, National Design Museum to honor the best in American design.
![](https://s3images.coroflot.com/user_files/individual_files/48184_9YaQ15oc72bWiWQOK0Gllb2XW.jpg)
What it looks as a wine-carrying bag (with separate compartments for two bottles) becomes a full shopping bag just by unzipping it. When unzipped, the bag reveals a bigger bag, also different in format. On top of that, there is a humorous dialogue held by the graphics
printed on the bag: the wine-hiding American paperbag becomes a full European-like groceries bag. After all, it's a lot of us (European designers) working for American companies!
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