Bright backlit panels help to keep the heat of the cosmetics yet still show case them.
The new concept store's design allowed for 2 more merchandisable endcaps. Big plus for a store short on space. The layout maintain the same amount of merchandising space as before plus some.
We worked closely with the marketing department of Vichy Canada to make sure that Vichy's philosophy of brand managment was maintianed.
PharmaPlus wanted to combine the high end derm with mass marketed skincare. A solution that allowed elements to carry between the two allowed for a seamless intergration without compromising brand awareness.
Typical cosmetic tester with merchanding below with the drawers. Gives the environment an enhanced feeling of shopping without alienating the consumer. High impact backlit graphics add brand awareness where none existed before.
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Dermatological and Cosmetic Boutique
Concept Boutique Environment