Jawad Usman

Brief: The client wanted a campaign that would introduce the new"cheesy jalapeno stuffed crust pizza", the pizza was branded as the spiciest pizza ever!

Solution: The Agency came up with a campaign which highlighted the USP of the spiciest Pizza ever. The mediums used included: TV, Print, Radio, Outdoor, Social Media, Direct Marketing and In-store. Experiential Marketing was used to increase footfall and awareness. The consumers were "dared" to try the new pizza through the Direct Marketing Campaign. Digital Influencers were used to increase awareness on Social Media

Result: The campaign was a great hit and increased the overall footfall by 20 %

• Account Management
• Copywriting & Editing