Brief: The client wanted to introduce their customers to the concept of inclusiveness at Pizza Hut. The core concept was based on how the people at Pizza Hut were hired from different backgrounds and without any bias towards a disability. A customer might not be aware but someone taking his/her order could’ve been physically impaired. They wanted to promote themselves as a socially responsible brand.
Solution: The campaign strategy developed for this brief was based on using the "Unity in Diversity" Big Idea. The Key Visual communicated this idea, the gist of the idea was that we may be diverse and different but on the outside we are one and the same. The Key visual was that of a pizza made u of slices with different toppings. The mediums used were Print, Social Media and in-Store coupled with a PR campaign
