Brief: The Client wanted the diners to enjoy their meal in pitch black darkness to enjoy the aroma and taste of the food without being distracted by visual senses. This was to be done for the first time in Pakistan. Upon the arrival of a group, they would be welcomed in a small lit area where they would choose from a range of four surprise menus.
The Key visual was required communicate foremost the idea of a Dark Restaurant since it had never been done before. While the overall look had to reflect the concept itself, the idea of disability had to get through in a subliminal way
Solution: The Agency came up with the idea of including the Braille execution in the Key Visual, "Dark Restaurant" was given in the braille format, as part of this campaign invites were also designed to be sent out to a few exclusive customers so that they could enjoy the experience. The customers could enjoy dining at the "Dark Restaurant" by making a reservation.
