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Burger King - Freedom Campaign
To celebrate Burger King's first Independence Day in Pakistan, Burger King came up with an idea to offer free fries with every Burger purchased on 13th and 14th August.
To promote this offer, they needed an edgy campaign that would attract attention as the majority of brands in Pakistan had something or the other to offer on Independence Day.
The Burger King Independence Day campaign developed by the agency ensured that it was clutter breaking and edgy.
The mediums used for this campaign included: Print, Outdoor, Radio, Social Media and In-Store
