gLike
Burger King - Fish Burger Launch
Burger king Lunched its Fish Burger in December 2014, an offering that is only available in the winter season. The sales for this new launch were disappointing and they wanted people to try this new Burger so that the sales would pick up.
They came up with a tactical campaign, the dynamics of which were to offer free Fish Burger with every purchase of 500 or more. This resulted in taste tests and the consumers actually got hooked on to the Fish Burger. The campaign yielded good results, the mediums used included: Print, Outdoor, Social Media, Radio and In-Store
