BORGEN - Its not a watch its your car key
BORGEN was a project developed for the launch of the Volvo C30 car. The aim was to create a product that approached a certain group of people or lifestyle.
The project was based on security, Volvo’s guiding principle.
The product was an electronic bracelet that could be recognized by your car.
It had functions such as:
Watch
Car key
Activates all safety locks
BORGEN = SEGURITY