Woodland Park Zoo
"The Flamingos Are Here"
Removeable Static Cling
Woodland Park Zoo
"The Flamingos Are Here"
Outdoor, Week 1
Woodland Park Zoo
"The Flamingos Are Here"
Outdoor, Week 2
Woodland Park Zoo
"The Flamingos Are Here"
Outdoor, Week 3
Woodland Park Zoo
"The Flamingos Are Here"
Outdoor, Week 4
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Woodland Park Zoo "The Flamingos Are Here"
Consumer awareness campaign announcing the opening of the new chilean flamingo exhibit at the Woodland Park Zoo. Elements included the use of guerilla tactics with teams adhering hundreds of pink bird poo splatter static clings to car windshields. The campaign also featured a four part outdoor series with a weekly build up of pink poop to the final reveal, "The flamingos are here." Additional elements included print, radio, online, bus wraps and scooter team events.
