The Seattle Times & Hydrogen Advertising "Blank Ad" Consumer Newspaper Ad
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The Seattle Times "Blank Ad"

Partnership campaign with the Seattle Times and local advertising agencies/marketing firms demonstrating the effectiveness of newspaper advertising. Campaign appeared weekly in the business section each featuring creative by a different agency.

Copy: Couldn’t help looking, huh? You and nearly 800,000 other people today. Newspaper. It’s powerful, yet incredibly efficient stuff. Just like Hydrogen.

Jason Wood
Art Direction / Design / Ideas at Jason Wood Creative Seattle, WA