To design a product targeted for children's’ use (ie. A drink or food product).
The product must strike an emotional connection between children and their parents as a reliable, convenient product. Products in this sector change with children's trends and behaviour. It is vital that these products are innovative yet cost effective to be attractive to families. Children's’ products in the FMCG sectors of Food, Beverage, Personal Care and Pharmaceutical inevitably attract a lot of attention with safety being a stand out. This total pack should be “green” in it’s approach to manufacture. Sales volume and brand awareness are at the forefront of attracting brand owners interest in designs.
Designs should be ready to put on shelf.