Moments of surprise and delight - behind each flavor button is a motion visual of the beverage. As a drink is filled from the fountain, cascading arches highlight your choice.
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McDonalds Front Counter
McDonald's is an iconic global brand with a strong heritage and deep history. In recent years the company has repositioned itself as a restaurant offering fresh meals made with quality ingredients. With the evolution of their brand strategy, McDonald's is also rethinking their restaurant experience. The goal: Simple, Easy, Enjoyment, Quality.
The "SEEQ" front counter design package is currently rolling out to stores across the country and won the Gold ADDY Award.
INVOLVEMENT: concept, design, strategy
