Jason Busschaert

UltraLight's GlowBuoy - THE BRIEF:: Utilize the client’s existing IP to develop an affordable and effective cordless pool lighting product with a high level of user appeal to help ensure market penetration. PRODUCT DETAILS:: Completed while working for DW Product Development; this full turnkey product development effort for startup client Ultralight Floating Objects, has resulted in a product which has not only won awards, but has established a company's presence in a very underdeveloped consumer market. • The selected batteries, light source, reflector and lens configuration lights a 20’ x 40’ pool beautifully • Uniform lighting was achieved through extensive prototype evaluation • Materials withstand pool chemicals and achieve a very impact resistant product • Mechanical design prevents water ingress • The product has a charger and charging stand • National Post / Design Exchange Silver Award RESPONSIBILITIES:: Industrial design development, graphic design, visual & functional models, product testing, materials selection. For more info... www.dwcanada.com www.glowbuoy.com