Plan, Develop, Design, and Execute a complete brand positioning campaign for Netflix. Including defining the campaigns purpose, creative strategy, and final executables.
Address the Situation
Mail Piece 1 - USPS approved CD Disc Insert
Re-confirm Brand and Product Benefits
Mail Piece 2 - USPS approved 12 page folded booklet with tabbed content titles
Call to Action Using Incentives
Mail Piece 3 - USPS approved Folded Coupon Holder
Plan, Develop, Design, and Execute a complete brand positioning campaign for Netflix. Including defining the campaigns purpose, creative strategy, and final executables.