Persil Crease Release packaging design - Packaging for a new washing detergent tablet that makes ironing easier.
Domestos packaging design. - New label and bottles for Domestos. The old design had become quite utilitarian and was losing share to private label copycats. This new design added a pearlescent sheen to the bottle material and a foil substrate to the label. With the use of matt and gloss detailing, the final design (inspired by cosmetics and personal care category cues) was quite a lot more premium.
Sanex Shower Gel packaging design. - Concepts and final design (on the right) for a foaming shower gel sold in Europe. Sanex is a Sara Lee brand well known in the skin care category.
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Personal Care and Cleaning Products
