Jason Abreu

Brand identity for the UK's #1 lager. - Carling Black Label is a long-established brand in the UK and Commonwealth. This logo was the first re-design in over a decade and re-positioned the brand for a younger crowd who had been turning to stronger European lagers.

Brand identity for Domestos - Domestos is a Unilever brand sold globally. A bathroom bleach and cleaning product, known for it's iconic blue bottle, we were charged with the task of re-inventing it as a multi-purpose cleaner, with multiple fragrance choices and coming up with a new design that homeowners would not be ashamed of leaving out the bathroom cabinet.

Galaxy Granola brand identity. - A local company in Marin County, Galaxy Granola use applesauce instead of oils in their recipe. The product is therefore very low in fat and healthy as well as being pretty tasty! At first glance you read it as two Gs (Galaxy Granola) that make an apple shape. It takes some people months before they notice the Alien in the negative space…

Logo design concept for Ecuador's top selling gum. - Agogó is a gum brand popular in Ecuador. The product itself is a small white mint gum ball. Also comes in multi-colored fruit flavors.

Brand identity and corporate logo for a chain of pharmacies aimed towards the hispanic community. - Milagros De México is a popular store serving the San Francisco Bay Area's hispanic community. The logo needed to appeal to the older customers while still being attractive to a younger crowd.

Logo for a non-profit who certify food products that are GMO free. - The design is intended for use off and on pack, being used in much the same way that the USDA organic logo is applied. As soon as it becomes more familiar to people, the goal is to reduce it to just the Monarch butterfly on the blade of grass/checkmark

Brand identity for private label natural and organic brand. - Wild Harvest is a brand owned and distributed by SUPERVALU, a Minnesota based supermarket chain.

Corporate identity for a venture capital fund targeting the sustainability and wellness categories.

Nestlé Dairy global brand identity concept. - Brand identity logo developed in London directly with the senior management team at Nestlé HQ in Vevey, Switzerland. This logo is now used across all of Nestlé's global dairy brands.