gLike
Oster | Designer Series Blenders
As part of a new Oster brand initiative, Jarden wanted a new design language to create a greater emotional connection between their blender products and the Oster brand. Targeting the core middle tier of their blender portfolio the objective was to create a new platform resulting in two new blender families spanning a broad range of price points. Each family was differentiated via CMF and Interaction features.
