Full mockup of the InsureMyTrip Persona Wall. I've removed the cut and fold marks for display purposes.
Sasha is the youngest Persona. She is carefree and only needs to purchase a policy due to school requirements, Visa requirements, or because a parent or family member requested it.
The Griffins are your typical family, and they're worried about your typical family things. Summer school, kids getting sick, or maybe even the death of a family member. They have started to consider travel insurance, but likely will only purchase when they are taking larger/more expensive trips.
Melody is no stranger to travel, but now has slightly different concerns than she did when she was younger. Her family is all grown up, so now she is mostly concerned about canceling due to her own health.
Robert is planning his last big trip(s). He has been a traveler for a very long time now. He is most concerned about being evacuated if he experiences an issue while traveling, or passing away prior to departure.
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Persona Wall
This Persona Wall is the first thing that employees, guests, and insurance providers see when they walk into the building, and it is the core of the InsureMyTrip client base. These are the travelers who not only need travel insurance, but who buy it most often.
