InsureMyTrip Fun with Colors
These were a set of just for fun projects that allowed me to provide a visualization of what it would look like if we began to expand brand colors. Some of the samples were fun and goofy, such as the "No matter how you travel, travel InsureMyTrip" set, while others allowed me to really display where we could drive the brand with a little bit of tweaking.
Ultimately, these playful concepts drove our brand to a newer, fresher appearance.