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MJT
The Museum of Jurassic Technology exhibits many mysterious experiments and collected objects from the 21st century. Design of the exhibit images had to strongly portray the innate ‘feel’ of the museum – mysterious, exotic, obscure and curiosity-driven. The museum’s design brief that I transformed into the graphics had to turn something familiar into something unfamiliar. Thus Dots, a simple circular shape that is appealing yet curious, is now used as the underlying element of the museum’s new identity system. Using
the circle concept, visitors can better relate to the museum’s motto and message.
