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Print - Through augmented reality capabilities, viewers will be able to view the real product with an AR application on their smart phone. This will also direct them to the Nooka website.
Interactive web banner - Also using augmented reality, viewers will be able to interact with the online banners using their webcam.
Interactive web banner - Viewers will be asked to hold up their ordinary existing watch to their web cam. The shape of their watch will be recognized.
Interactive web banner - A Nooka watch would appear over their ordinary watch as if you were viewing yourself actually wearing the Nooka product.
Guerrilla - Cryptic QR codes with the Nooka logo will be placed all over cities in public high traffic areas.
Guerrilla - Viewers will be able to scan the QR codes with a QR reader application on their smart phones.
Guerrilla - The code will retrieve an image of a Nooka product as well as a promotional discount code that can be used towards a purchase at their website.
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