Luxury mobile products developed in partnership with a swiss horlogerie manufacturer.
The product integrated a swiss mechanical watch movement - higher autonomy using micro generator technology.
Hand built to order using the highest quality materials offering an endless choice of style and finish.
Unique chefs d’oevre - price from 15K to 100K US$.
Our winning proposal for the women's version was a left brain / right brain (logic / creative) approach.
Working with a fashion designer (ex Thierry Mugler), human factors, and product stylist to develop the total product UX.
We developed female personae for the customer base, described their lifestyles, materials, colour tastes in jewellery, interior and restaurant design plus their approach to technology.
Our user research revealed a need for discretion, for this show-off asset (jewellery) - on demand PA / secretarial services were developed as part of the product offering to address a very particular lifestyle...
