Gap Fiction - Gap Fiction is a sub-brand of Gap we created in a form development/branding exercise.
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Gap Fiction
Design a family of products that are focused on fashion, story, and branding rather than features and benefits.
This is Gap Fiction. Gap Fiction is an accessory sub-brand of Gap. It's role is to bring in a sensational brand that can work in conjunction with Gap clothing to appeal to a broader range of consumers. Brand values: disruptive, loud, irreverent, energetic primal, and aggressive.