James Pass

Feli’s Kitchen is a locally grown frozen food puff pastry brand. Established by passionate entrepreneurs and food gurus, client was looking for a strategic solution to enter a very competitive FMCG market, in light of expected growth within the frozen food sector. Client got in touch with JPd team with an objective to develop packaging solution that would accommodate different product range, yet remain consistent and stand out from existing peer brands. Feli’s Kitchen brand were aiming to appeal to young professionals, mothers and kids, as well as have flexible approach to expand to various product categories and remain competitive among various markets, both regionally and internationally.

• Branding & Corporate Identity
• Packaging Design
• Graphic Design