The aims of this brief were to imagine a future scenario, and how society would adapt and respond to it. With our mounting rubbish issues, and fly tipping becoming an increasing problem, smart identification (SmartId) was developed. The concept of SmartID being that from the moment of manufacture an item is tagged with Emanor, an invisible liquid solution that holds data cells. When an object is purchased it is tagged to the purchaser's DNA, and until the item is binned its status is registered as 'live'. When binned it is cataloged as 'received' and the item is released from the owner/purchasers cloud file. Every item received gains a token, and every 100 tokens amounts to a financial award, in council tax relief or a cash amount. Items that are not FMCG's are given 'long life' classification, and are tagged to the owners home reader. This serves as two purposes, to show the item has not been fly tipped, and also assists in preventing burglaries.
