The Sonic Innovations Touch Campaign launched the new Touch line of hearing assistance devices featuring a multitude of interchangeable and personally customizable colors, the first of its kind in the hearing aid industry.
This allowed for a multitude of marketing collateral options including increased focus on physical marketing "touch" points such as paper weight and quality, finish, and print features for all event branding, marketing, advertising, and web and digital assets.
From simple Distributor and Provider information pamphlets with clean lines and age-based marketing design, to more gender and study group pieces with color-specific highlights, the Touch campaign culminated in a large-scale launch at the May, 2009 Las Vegas Convention. Event branding featured "Vintage Vegas" specific marketing collateral such as the Flamingo Hotel color matched Touch 24 hearing device color shell, information playing card style detail cards, and life-size color coded replica devices.
