For the American Red Cross Blood Services campaign, Together We Can save a Life, the concept was created for uniting the image of 'Together' encompassing multiple people from various walks of life, both professionally, and socially.
Starting with the concept of 'taking the face out' of the individual and uniting them with the token symbol of the blood donor arm band, the design moved on to show subtle signs of individuality, all united by this single visual symbol of blood donor volunteer. Moving into more artistic photography, black and white imagery was captured utilizing spot-color processing for calling out the blood donor armband while a career focus concept was captured using various (but identifiable) careers such as Lifeguard, Teacher, Police Officer, Firefighter, and First Responders.
