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VBJ Jewellers
Vummidi Bangaru Jewellers always lent itself for the possibility of beautiful looking work. However I have showcased here a tactical ad that was needed to correct consumer's perception that diamond jewellery that was bought from other jewellers for a lower price, was not necessarily the best. It was the campaign that sparked a quality awareness move when it came to buying diamonds and helped the brand to further strengthen its promise of trust. The other work showcased here is a single print ad that won the bronze at the Chennai Ad Club Awards.
