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Smile Charlotte
Menaker Rodney Dentistry was beginning the process of transferring ownership from Menaker to Rodney. In passing the torch from the older guard to the new, they decided to change the name to Smile Charlotte and refresh their branding with a new logo and website. My task was to create a fresh, youthful brand while remaining appealing to their established patients. I also helped to organize a wide range of informative content in a way that was easy for users to access and understand without overwhelming them with superfluous information.
