Alter Imaging was a full-service digital design and marketing agency. When I joined the team as the senior designer, the company was suffering from a case of "the cobbler's children have no shoes." The agency’s branding and website had languished in comparison to the work being produced for the clients. It was my job to create a more contemporary, lively visual brand and site design that was more representative of the office culture. With the site design upgrade, I took the opportunity to break away from the templated feel that was currently in place and create a more appealing design that was distinct to the agency. Using more dramatic colors, larger imagery, and iconography in tandem with better use of space in relation to the hierarchy of content, my goal was to create an experience that was fresh and informative.
