Amtrak Guest Rewards
Amtrak Guest Rewards from Jack Wilcox
Amtrak Guest Rewards

Campaign: Concept for MasterCard credit card associated with the Amtrak Guest Rewards program. Strategy: Get card to front of member's wallet by showing how everyday purchases can add up. Graphics and copy walk through "day in the life" purchases of a card member. Campaign: In-train posters, magazine ads, direct mail, outdoor signage, email, and banner ads Role: Concept, graphics.

Magazine ad.
Magazine ad.
Station signage
On the train signage
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Amtrak Guest Rewards

Campaign: Concept for MasterCard credit card associated with the Amtrak Guest Rewards program. Strategy: Get card to front of member's wallet by showing how everyday purchases can add up. Graphics and copy walk through "day in the life" purchases of a card member. Campaign: In-train posters, magazine ads, direct mail, outdoor signage, email, and banner ads Role: Concept, graphics.

Jack Wilcox
Creative Director St Paul, MN