Graphic Design/Creative/Art Direction: Jack Macaluso Top Stop Music Co. - Prince Royce Web 2012 - Version 2.0 (Home Page) - Browser page video background. Reduced content restate with simplified content representation and navigation. 8:13 ratio layout. Cool/quiet color palette. Dot pattern video overlay to hide video compression artifacts.
Graphic Design/Creative/Art Direction: Jack Macaluso Top Stop Music Co. - Prince Royce Web 2012 – Version 2.0 (News page) - Condensed content layout. Clean headline copy for fast story recognition. Browser page video background. Limited content restate. Simplified content representation and navigation. 8:13 ratio layout. Cool/quiet color palette. Dot pattern video overlay to hide video compression artifacts.
Top Stop Music Co. - Prince Royce Web 2012 - Version 2.0 (Story(News) Page)
Top Stop Music Co. - Prince Royce Web 2012 - Version 2.0 (Story(News) Page) cont.
Top Stop Music Co. - Prince Royce Web Presents 2012 - Version 2.0 - CD/DVD showcase. Audio player control interface. Condensed content layout. Clean copy. Fast album recognition.
Top Stop Music Co. - Prince Royce Web Presents 2012 - Version 2.0 - Video showcase. Condensed content layout. Clean copy. Fast video recognition.
Top Stop Music Co. - Prince Royce Web Presents 2012 - Version 2.0 - Video showcase. Video player control interface. Condensed content layout. Clean copy. Fast video recognition. Related video links. Social media integration.
Prince Royce Logo
Logo for Prince Royce 2011
Billboard in the Dominican Republic promotion the new album release of Prince Royce.
Top Stop Music Co. - Prince Royce Web 2012 - Version 1.0 (Home Page) - Extensive content restate with video and audio player capabilities, tour dates, social media integration, merchandize sales and news updates. The Objective: Introduce Prince Royce into the music industry as creative, young, crafty and new. Base site while signers 'character' was being defined. Result: Prince Royce has grown to international heights and is the youngest Latin singer with numerous Latin Billboard awards and accolades.
Prince Royce - Social Media Designs 2010/11
Prince Royce - Social Media Designs 2010/11
Prince Royce - Social Media Designs 2010/11
Sales Flyer 2011
Sales Flyer 2011
Sales Flyer 2011
Sales Flyer 2011
Sales Flyer 2011
Staff Concert Badges - Euphoria Tour 2011 - Staff Concert Badges for the Euphoria Tour 2011 with Enrique Iglesias, Pitbull and Prince Royce. See the concert documentaries directed and produced by Jack Macaluso.
Sales Flyers 2011 (Luis Enrique)
Sales Flyers 2011 (Luis Enrique)
Sales Flyers 2011 (Luis Enrique)
PW (PeeWee) Social Media Designs 2011
PW (PeeWee) Social Media Designs 2011
Gaby Borges Album Designs
Gaby Borges Album Designs
Gaby Borges Album Designs
PrinceRoyce.com 2012 (Home) - Home page with full browser video playback.
PrinceRoyce.com 2012 (News) - News page
PrinceRoyce.com 2012 - Music listing page
PrinceRoyce.com 2012 - Album page
PrinceRoyce.com 2012 (Media) - Media listings page
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Top Stop Music Company

The thought process behind the Prince Royce (PR) designs was to showcase PR as the brand. Through simplified designs and limiting graphic elements, Prince Royce becomes center stage until he forms and finds his style in the music industry. After which, we will deconstruct and build a new design present across all media.

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Jack Macaluso
Graphic Designer, Creative/Art Director Fort Lauderdale, FL