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Pukka-Pies Ad Campaign
The Pukka-Pies advertising campaign project allowed the students in our degree year to generate two product items for Pukka-Pie that would pronounce our creative advertising campaign. The campaign had to interest the people of the South West in particularly, but also maintain a strong representation of the concept that could be applied across multiple mediums.
The concept for my campaign solution was a Fifa world cup package design. I included the rebrand specifically to the South West’s favourite steak and kidney pie, and included a social media competition that also interested the South West Pukka-Pies lovers directly.
