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The Natives Clothing store held a limited graphic identity that featured on their website and leaflet design. I came to understanding as a customer at this independent clothing store, that the brand has great depth to itself but lacked in visual graphic communication. The project was created after giving the clothing store a design proposal and updates upon the progress of the project. The box is awaiting instructions for delivery from the client.
Response:
The response to this unique, urban and vintage store was to recreate their existing motto as ‘What style are you Native to?’ into ‘Find your thread’.
The company uses a variety of experimental urban boutique wear to impress fashion hunters who are still in seek of their style.
The project supplied the company with a corporate identity pack, which included:
- A detailed style guide
- A custom company font
- An 8 spread catalogue
- A redesign of a previous discount voucher
- Sale tag samples
- Button badges
- Web presence booklet
