Jack Mitton jackmitton68@gmail.com

A visual identity consisting of five customized photo-illustrations and words (Sound, Software, Vision, Hardware and Touch) accompany each icon. Newsweek utilized it in the kiosks, marketing and promotional materials such as mouse pad and brochure. The result? A successful interactive environment where a tech product representative assisted consumers with an experience of their device or software. While the trade show provided an increased revenue—advertisers benefited from an opportunity to extend their message from the pages of the magazine.

• Art Direction
• Concept Art
• Branding & Corporate Identity