Gift Card Program - A sample of how I directed my teams to leverage the brand into new assets.
Gift Cards - A sample of how I directed my teams to leverage the brand into new assets.
Gift Card Advertising - A sample of how I directed my teams to leverage the brand into new assets.
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Gift Card Program Design

A gift card program I developed with agency Anthem for the JC Penney gift card program.

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Joseph Abbati
Creative Director San Francisco, CA