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The Absolut Fragrance
Absolut Fragrance is a new and innovative concept, which Absolut Vodka can expand into. After conducting a lot of research into the company, it was made evident that all Absolut products are created from the same place and that all the machinery used is designed and maintained by them. Thus proving further evidence of the viability of this idea. Absolut Fragrance bands come alongside the Absolut bottle as a part of a limited edition collection. There are varying scents that depend on the flavour of vodka bought and the bands are ideally worn in a party atmosphere. The user is able to spray the fragrance whilst they are out by simply enjoying ‘a shot of this.’