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USMC Recruiting
In 2008, USMC asked Landor Associates to develop a new recruiting office design that visually complemented its identity and advertising. The objective was to create a seamless experience for potential recruits while remaining true to the values and character of the Corps. The solution had to support all recruiting office functions as well as additional features that provided a more positive environment for engaging potential recruits and discussing their future in the U.S. Marine Corps. In order to be successful, the design had to be flexible enough to accommodate a wide range of conditions and simple enough for general staff to implement and maintain.
