IN-N-OUT BUEGER (online ad) - The product of this campaign is IN-N-OUT BURGER. Big idea is WE HAVE WHAT YOU WANT. you can find the freshest, highest quality foods in IN-N-OUT, which is what the consumers want.
IN-N-OUT BUEGER (ambient ad in the mall) - The product of this campaign is IN-N-OUT BURGER. Big idea is WE HAVE WHAT YOU WANT. you can find the freshest, highest quality foods in IN-N-OUT, which is what the consumers want.
IN-N-OUT BUEGER (ambient ad in the station) - The product of this campaign is IN-N-OUT BURGER. Big idea is WE HAVE WHAT YOU WANT. you can find the freshest, highest quality foods in IN-N-OUT, which is what the consumers want.
IN-N-OUT BUEGER (bulletin board ad) - The product of this campaign is IN-N-OUT BURGER. Big idea is WE HAVE WHAT YOU WANT. you can find the freshest, highest quality foods in IN-N-OUT, which is what the consumers want.
Ragu Sauce - The product of this campaign is Ragu Rich and Meaty sauce. Big idea is that it's meaty. Every jar of it has 1/2 pound of meat. Make pasta better.
Ragu Sauce - The product of this campaign is Ragu Rich and Meaty sauce. Big idea is that it's meaty. Every jar of it has 1/2 pound of meat. Make pasta better.
Ragu Sauce - The product of this campaign is Ragu Rich and Meaty sauce. Big idea is that it's meaty. Every jar of it has 1/2 pound of meat. Make pasta better.
Smart Car - The product of this campaign is Mercedes Smart Car. Big idea is that it's small but very SAFE. I use the condom to imply the idea of SAFETY.
Smart Car - The product of this campaign is Mercedes Smart Car. Big idea is that it's small but very SAFE. I use the condom to imply the idea of SAFETY.
Smart Car - The product of this campaign is Mercedes Smart Car. Big idea is that it's small but very SAFE. I use the condom to imply the idea of SAFETY.
Swanson's Chicken Broth - The product of this campaign is Swanson's FAT FREE Chicken Broth. Big idea is that it's 100% fat free. The target customers are mothers who are concerned about the amount of fat in families diet. So the ads have Family tone.
Swanson's Chicken Broth - The product of this campaign is Swanson's FAT FREE Chicken Broth. Big idea is that it's 100% fat free. The target customers are mothers who are concerned about the amount of fat in families diet. So the ads have Family tone.
Swanson's Chicken Broth - The product of this campaign is Swanson's FAT FREE Chicken Broth. Big idea is that it's 100% fat free. The target customers are mothers who are concerned about the amount of fat in families diet. So the ads have Family tone.
MOLESKINE - The product of this campaign is MOLESKINE notebook. Big idea is "Dreammaker". You can take it anywhere, and vice versa.
MOLESKINE - The product of this campaign is MOLESKINE notebook. Big idea is "Dreammaker". You can take it anywhere, and vice versa.
MOLESKINE - The product of this campaign is MOLESKINE notebook. Big idea is "Dreammaker". You can take it anywhere, and vice versa.
FBI recruitment - This campaign is about FBI. To recruit people to become FBI special agents. My big idea is that YOU can protect people from these tragedies. And I use the paper-cut silhouette tone, Inspired by Saul Bass.
FBI recruitment - This campaign is about FBI. To recruit people to become FBI special agents. My big idea is that YOU can protect people from these tragedies. And I use the paper-cut silhouette tone, Inspired by Saul Bass.
FBI recruitment - This campaign is about FBI. To recruit people to become FBI special agents. My big idea is that YOU can protect people from these tragedies. And I use the paper-cut silhouette tone, Inspired by Saul Bass.
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Advertising Campaign
Pei-Yun Lai
Try NOT to think about cheese ! Start now. San Francisco, CA