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BRAND Book_LAMANIA TREND / example from 2011

The sample of brand identity developing:
Positioning, history, philosophy, matrix, target, SWOP, etc.
Lamania magazine which was digital and printed to guide Lamoda's customers through trends by offering the complete look with LAMINA apparel.

Available
Freelance, Full-time, Moonlighting
Irina Che
Art Director / Senior Fashion Designer Spain