Parker's hand crafted pens reflect innovation, style and quality, and are made with the finest materials.
Pens may not be that fashionable – the smart phones and Ipad seem to have made ‘fine’ pens somewhat redundant.
However a Parker pen is the ideal present to give someone you really care for. It is the sort of present that will last a lifetime and will always remind you of the person you love and the memories you share.
Advertising task - Persuade people between 30-60 years of age to buy their partner a Parker pen as a ‘special’ present. What do they think at the moment – Many of the target audience may not have considered giving a pen as a present. They may not have even heard of Parker pens! Pens may be considered old fashioned and something your Mum might have given Dad as a present.
What do want them to think/do – This is a present that is really ‘special’. When couples are older the pen will remind the partners of the good times they had together and their endearing love.
