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Glucojuice Energy Drink Britvic
Glucojuice is a Hi-Energy Drink that comes in a variety of fruit flavours, sparkling and still.
Advertising objectives: To generate sales of Britvic's new energy drink, Glucojuice.
Target audience: All Primarily 18-25 year old people, but the product should have appeal to any active person who sometimes feels low on energy reserves.
The single minded proposition: Energy when you need it!
Support: The drink is the product of many years research into various energy drinks and isotonic formulas. The ingredients have been proved to create a sustained energy boost without any negative side effects.
