YELLOW PAGES - It was an e-mail send by the Pleon PR department to invite the press to the relaunch of Yellow Pages site. But the e-mail was written like an forwarded message with a request of somebody searching for a plumber, and his friend forwarding the message to another asking for a help and so on.
At the end, it was written: "If intermediary guys annoy you, come directly to us. The new online search engine from Yellow Pages."