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congratulatory ad frm Isaacs & Co to Gucci - Gucci is turning 90, so we worked w Brdar to help client Isaacs & Co. say 'conguccilations!' in an upcoming issue of WWD.
![](https://s3images.coroflot.com/user_files/individual_files/291695_6uXQ_qGKWexD6EWcauTK6C6U6.jpg)
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St. Regis ~ Bora Bora - Was: Stodgy. Elitist. Snobbish.
Wanted to be: Modern luxury, one-of-a-kind, peerless.
Inkwel developed: Print ads, brochure copy and web copy for 8 St. Regis properties.
Live site: http://www.starwoodhotels.com/stregis/property/overview/index.html?propertyID=1743
![](https://s3images.coroflot.com/user_files/individual_files/291695_5ctnbafl9ww0RkYK3hasnfRNP.jpg)
St. Regis ~ Shanghai - Was: Stodgy. Elitist. Snobbish.
Wanted to be: Modern luxury, one-of-a-kind, peerless.
Inkwel developed: Print ads, brochure copy and web copy for 8 St. Regis properties.
![](https://s3images.coroflot.com/user_files/individual_files/291695_8NqEOqqFVEmS9ntsnOjmC66R5.jpg)
St. Regis ~ Houston - Was: Stodgy. Elitist. Snobbish.
Wanted to be: Modern luxury, one-of-a-kind, peerless.
Inkwel developed: Print ads, brochure copy and web copy for 8 St. Regis properties.
![](https://s3images.coroflot.com/user_files/individual_files/291695_FJ5fBtNsWMq2bgSj_EqnZUNSu.jpg)
St. Regis ~ Beijing - Was: Stodgy. Elitist. Snobbish.
Wanted to be: Modern luxury, one-of-a-kind, peerless.
Inkwel developed: Print ads, brochure copy and web copy for 8 St. Regis properties.
![](https://s3images.coroflot.com/user_files/individual_files/291695_LnvMvH4OlCG55PJ0QvTtq7uqR.jpg)
Luxury Collection ~ Hotel Grande Bretagne - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
![](https://s3images.coroflot.com/user_files/individual_files/291695_nFY8g8ZLPvXfzwYeB6w86XLyj.jpg)
Luxury Collection ~ Hotel Cala di Volpe - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
![](https://s3images.coroflot.com/user_files/individual_files/291695_ZKFisELKaeidkEz37YyQBvOwa.jpg)
Luxury Collection ~ Hotel Danieli - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
![](https://s3images.coroflot.com/user_files/individual_files/291695_NTpchCxbwABfY88i0IssgyRil.jpg)
Luxury Collection ~ Sheraton Grande Laguna - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
![](https://s3images.coroflot.com/user_files/individual_files/291695_NVmSfARjIEZZH3FZOUnaiiqSE.jpg)
Chelsea Enclave - Was: Targeting high-net worth buyers. Adjacent to the oldest seminary in the US.
Wanted to be: Unlike anything else in the NYC luxury real estate market today.
Inkwel created: A brochure, collateral, web site copy.
www.chelseaenclave.com
![](https://s3images.coroflot.com/user_files/individual_files/291695_ZyBl44aqHNywTVfuibDqH4apS.jpg)
One Jackson Square - Was: Targeting high-net worth buyers.
Wanted to be: Unlike anything else in the NYC luxury real estate market today, cutting-edge.
Inkwel created: Web site copy, brochures and a print campaign around lines like 'Think outside the box.'
www.onejacksonsquare.com/
![](https://s3images.coroflot.com/user_files/individual_files/291695_cqhyJk7Th7twLMh1iXVjTwb_H.jpg)
Amanda & Sheena - Already recognized as elite real estate brokers for Douglas Elliman, Amanda & Sheena wanted to distinguish themselves even further.
Inkwel helped create a personal web site for Amanda & Sheena that allowed them to enhance connections with clientele.
www.amandasheena.com
![](https://s3images.coroflot.com/user_files/individual_files/291695_6t3QQu0r4UFLb6_bTlNaNkfHw.jpg)
Matko Peckay: Luxury Furnishings - Was: Master furniture maker
Wanted: A look and tonality that reflected the extraordinary craftsmanship and beauty of Matko's pieces.
Inkwel created: A web site, brochure and business card in collaboration with designer Elke Aspillera.
www.matkopeckay.com
![](https://s3images.coroflot.com/user_files/individual_files/291695_BUYvtfQJtPJf7CiEIBOYRfS0W.jpg)
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
![](https://s3images.coroflot.com/user_files/individual_files/291695_atez4qrUR8r3MyuSa_qpGwLcD.jpg)
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
![](https://s3images.coroflot.com/user_files/individual_files/291695_9UEWGfDDTJc9W2G0pIAZZMDx6.jpg)
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
![](https://s3images.coroflot.com/user_files/individual_files/291695_WLztEfupd9jt2QnByMvGb8q_6.jpg)
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
![](https://s3images.coroflot.com/user_files/individual_files/291695_1vZ18N7w4lVEuFOqUWftxZYXM.jpg)
LaTour Signature Group: Luxury Hospitality - Wanted: A name to launch new hospitality company that reflected the singular and authentic approach Tom LaTour is known for in the hotel industry.
Inkwel created: Name "LaTour Signature Group."
![](https://s3images.coroflot.com/user_files/individual_files/291695_Y8VXdglG8Q6mKmMEMhj2cNeYO.jpg)
Pascal Condominium - www.pascalcondominium.com
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