St. Regis ~ Shanghai - Was: Stodgy. Elitist. Snobbish.
Wanted to be: Modern luxury, one-of-a-kind, peerless.
Inkwel developed: Print ads, brochure copy and web copy for 8 St. Regis properties.
St. Regis ~ Houston - Was: Stodgy. Elitist. Snobbish.
Wanted to be: Modern luxury, one-of-a-kind, peerless.
Inkwel developed: Print ads, brochure copy and web copy for 8 St. Regis properties.
St. Regis ~ Beijing - Was: Stodgy. Elitist. Snobbish.
Wanted to be: Modern luxury, one-of-a-kind, peerless.
Inkwel developed: Print ads, brochure copy and web copy for 8 St. Regis properties.
Luxury Collection ~ Hotel Grande Bretagne - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
Luxury Collection ~ Hotel Cala di Volpe - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
Luxury Collection ~ Hotel Danieli - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
Luxury Collection ~ Sheraton Grande Laguna - Was: Undifferentiated as a luxury brand
Wanted to be: Local expert, experiential, authentic.
Inkwel researched and developed deep web copy for 10 Luxury Collection properties.
Chelsea Enclave - Was: Targeting high-net worth buyers. Adjacent to the oldest seminary in the US.
Wanted to be: Unlike anything else in the NYC luxury real estate market today.
Inkwel created: A brochure, collateral, web site copy.
www.chelseaenclave.com
One Jackson Square - Was: Targeting high-net worth buyers.
Wanted to be: Unlike anything else in the NYC luxury real estate market today, cutting-edge.
Inkwel created: Web site copy, brochures and a print campaign around lines like 'Think outside the box.'
www.onejacksonsquare.com/
Amanda & Sheena - Already recognized as elite real estate brokers for Douglas Elliman, Amanda & Sheena wanted to distinguish themselves even further.
Inkwel helped create a personal web site for Amanda & Sheena that allowed them to enhance connections with clientele.
www.amandasheena.com
Matko Peckay: Luxury Furnishings - Was: Master furniture maker
Wanted: A look and tonality that reflected the extraordinary craftsmanship and beauty of Matko's pieces.
Inkwel created: A web site, brochure and business card in collaboration with designer Elke Aspillera.
www.matkopeckay.com
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
SkyHome: Luxury Real Estate - Was: The ultimate in downtown living, representing a new standard for the luxury real estate market in Manhattan.
Wanted: Descriptive language that accurately captured the unprecedented level of luxury, comfort, and thoughtful design.
Inkwel created: All copy for an elaborate brochure sales piece, designed by Brdar.
LaTour Signature Group: Luxury Hospitality - Wanted: A name to launch new hospitality company that reflected the singular and authentic approach Tom LaTour is known for in the hotel industry.
Inkwel created: Name "LaTour Signature Group."
Pascal Condominium - www.pascalcondominium.com
gLike
Luxury