Flying Colors Coaching - This start-up wanted to brand itself as passionate, intelligent, legitimate, accountable. Inkwel developed a logo, tagline and interactive website, in collaboration with Mars Design. www.flyingcolorscoaching.com
Asian Diversity Job Fair - Targeting HR Managers of Fortune 1000 companies, this organization had minimal resources. Inkwel created a direct mail postcard that not only made a point, but also made a difference--helping to generate interest in the job fair.
Riverdale Neighborhood House - Through the Taproot Foundation, Inkwel helped create a fresh, accessible web site and new tagline. www.riverdaleonline.org
OwnFuture: A breakthrough back office solution for financial consultants - Was: Breakthrough start-up back office solution targeting independent financial consultants. Wanted: A name and logo that captured the practical and philosophical benefits of a company that offered critical support services (insurance, 401K, tax advice, payroll) not regularly available to financial contractors. Inkwel created: The name "Own Future" and oversaw the development of the logo, designed by Jeff Difiore.
SitePal - Created email, banners and online scripts and materials around the line 'Talk about a small business solution.'
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Content, copywriting, branding, naming & more New York, NY