Prepping, testing and interpreting data for Secrets Shhh Electronic Direct Mail campaigns. Provided reports on clickthrough % and feedback for updating campaigns. Managed existing website built on Adobe Business Catalyst platform as new website was under construction.
As a campaign manager, primary client contact and website administrator I was responsible for implementing HTML electronic direct mail campaigns, provided statistics for campaigns, interpretation of data and liaising with clients on improvement of click through rates as well as campaign strategy.
Ongoing maintenance of the Business Catalyst based CMS of the Secrets Shhh website during the interim of the new website development. This included content update, managing the e-commerce platform and overall service as required by project stakeholders.
