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Prospector Extraordinary Women direct mail campaign
CLIENT: The Prospector
DATE DESIGNED: 3/04
AGENCY: Neumuth Advertising
LAYOUT: Melissa Burt
CONCEPT: Susan Hamilton, Melissa Burt & Steve Neumuth
COPYWRITING: Melissa Burt
PHOTOGRAPHY: Melissa Burt
PRODUCTION BUDGET: $800
COMMENTS: A direct mail campaign designed to increase awareness of The Prospector's women's clothing department. The back of the postcards had the headline "Extraordinary Women Don't Settle for Ordinary Clothes" and a story about each of the women's experience in The Prospector.