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Power Crunch Icon Development
Power Crunch is a unique protein wafer cookie bar that people know and love for the taste. It's a feminine brand primarily sold throughout grocery stores and vitamin shops. In a category known for extravagant and boisterous claims, Power Crunch is a beacon of no nonsense truth that families across the country have grown to know and love.
The icon is reminiscent of the flowing waves of chocolate on the packaging, sporty and fashionable. Sexy curves suggestive of a fit body and flowing feminine hair complement the logotype giving the Power Crunch brand a stylized standout look in the category.
