Sandals Foundation Toy Drive Campaign 2013
Two pronged approach to increase donations for the Sandals Foundation during its Toy Drive in 2013: 1) First email sent referencing campaign landing page which contained a "fun" social media-focused video and mentioned a contest to win a vacation, which was later followed up with Facebook post to same 2) Second email and Facebook post sent later referencing a more emotional-draw video linked to a campaign slide on the main webpage. All videos automatically sent viewer to the campaign donation page, which again referenced the contest.