Emotional-draw video scene. To see this video, go to: https://vimeo.com/92859649
Emotional-draw video scene. To see this video, go to: https://vimeo.com/92859649
Website Header to Linked to Emotional-Draw video.
First campaign email.
Campaign landing page with "Fun" Social-Media Focused video.
"Fun" Social Media-Focused video. To see this video, go to: https://vimeo.com/92866493.
"Fun" Social Media-Focused "Fun" video. To see this video, go to: https://vimeo.com/92866493.
Campaign donation page.
Campaign Thank You Page.
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Sandals Foundation Toy Drive Campaign 2013

Two pronged approach to increase donations for the Sandals Foundation during its Toy Drive in 2013: 1) First email sent referencing campaign landing page which contained a "fun" social media-focused video and mentioned a contest to win a vacation, which was later followed up with Facebook post to same 2) Second email and Facebook post sent later referencing a more emotional-draw video linked to a campaign slide on the main webpage. All videos automatically sent viewer to the campaign donation page, which again referenced the contest.

Aislinn Quinn
Creative Director of New Media Miami, FL