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Sandals Christmas Card
Initiated the concept for an email/web Sandals annual Christmas card that would use humor to show all the different aspects of a Sandals vacation using Sandals resort photography. Concept was meant to contrast a gloomy snowy cold environment with a Caribbean sunny one, using a snowman as the main character (at a time when most of the US would be sick of cold weather). Initial email was set up to make the viewer really want to click to free the snowman from his tundra-like existence. Web department took over the detail of the art direction of the scenarios and photoshopped imagery.
